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What are the five assertive impression management behaviors proposed by Jones and Pittman (1982) as described in the chapter?

The five assertive impression management behaviors proposed by Jones and Pittman (1982) are ingratiation, self-promotion, exemplification, intimidation, and supplication, aimed respectively at being liked, looking competent, showing dedication, seeming powerful, and appearing needy.

Key points

  • Ingratiation is intended to be liked.
  • Self-promotion is intended to look competent.
  • Exemplification is intended to show dedication.
  • Intimidation is intended to seem powerful.
  • Supplication is intended to appear needy.
Source:AI for Qualitative Research: A Hands-On Guide for Management Scholars· Classification· p. 113–127

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AI for Qualitative Research: A Hands-On Guide for Management Scholars

Diana Garcia Quevedo

Palgrave Macmillan

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