In the t-shirt sale example, why does the chatbot not need to pass the lead off to a sales rep?
The chatbot does not need to pass the lead to a sales rep because the t-shirt is simple and the purchase is low-risk. The chatbot can complete the entire transaction on its own, from responding to the ad inquiry through collecting payment and sending confirmation, all within the chat.
In the t-shirt sale example, the business goal is to make a sale without requiring human intervention. Because the product is simple and the purchase is low-risk, the chatbot is capable of handling the whole task itself. It responds to the initial inquiry, shows the product with description and price, asks for size or quantity, collects payment, and sends an order confirmation. Since the transaction can be fully completed by the chatbot, there is no need to hand the lead to a sales rep for further follow-up.
Key points
- The product is simple and low-risk, so the chatbot can handle it alone.
- The business goal is to make the sale without human intervention.
- The chatbot completes every step from initial inquiry to order confirmation inside the chat.
- Passing to a sales rep is unnecessary when the chatbot fully achieves the goal.
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AI ChatBots For Dummies
Eric Butow, Kelly Noble Mirabella
John Wiley & Sons, Inc.