On Meta platforms like Facebook or Instagram, chatbots cannot directly sell digital products or subscriptions. They may promote these offers, but the purchase must be completed on your website or an external checkout page. Physical products, such as apparel or merchandise, can be processed directly inside the chatbot.

Meta prohibits the sale of digital products and subscriptions directly inside chatbots hosted on its platforms. You can still promote these offers through the chatbot, but you must send users to your website or an external checkout page to complete the purchase. In contrast, if you're selling physical products like apparel or merchandise, you're allowed to process payments directly within the chatbot.

Key points

Meta prohibits direct in-chatbot sales of digital products and subscriptions.
Digital offers may be promoted, but the actual purchase must happen on your website or an external checkout page.
Physical products can be sold and paid for directly inside the chatbot on Meta platforms.

What are the restrictions on selling digital products and subscriptions through chatbots hosted on Meta platforms like Facebook or Instagram?

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